Jell-O Cool Whip Ice
Cream Campaign

Tasked with bringing a viral TikTok-inspired recipe trend into the retail environment, I concepted the creative approach and led a custom photoshoot showcasing how consumers could create a low-sugar frozen treat using Cool Whip and sugar-free Jell-O. The objective was to translate an emerging social media behavior into a simple, compelling shopper experience that encouraged product trial and demonstrated the versatility of the brand.

To bring the idea to life, I developed a visual system centered around clear step-by-step storytelling, vibrant color blocking, and high-impact food photography. The resulting creative transformed a digital trend into an easy-to-follow retail activation, helping consumers quickly understand the recipe while highlighting the product benefits in a fun, approachable way. By combining trend relevance with strong visual communication, the campaign turned a social media phenomenon into a highly shoppable brand experience.