Dunkin’ Donuts Illustrated Cup Concepts

As part of Team Dunkin's holiday innovation exploration, I developed a series of custom illustrations designed to reimagine how the brand's iconic hot and cold cups could come to life during the holiday season. The work explored ways to transform everyday packaging into a more immersive brand experience, using illustration to create moments of discovery, warmth, and seasonal delight while maintaining the recognizable character of the Dunkin' brand.

Created entirely from scratch, the illustrations balanced playful storytelling with the functional constraints of packaging design, demonstrating how original artwork can strengthen brand identity and elevate even the most familiar consumer touchpoints. The project highlights my ability to blend illustration, branding, and experiential thinking to create visually distinctive concepts that extend beyond traditional advertising and into the products consumers interact with every day.