Hormel Pepperoni Shop Merchandise

When Hormel launched its first-ever merchandise shop, I was responsible for developing the custom illustration style that defined the collection. Every graphic began as a hand-drawn illustration in Procreate before being refined and productionized in Adobe Illustrator, allowing me to balance the energy and personality of sketch work with the precision required for large-scale apparel printing. The result was a collection of original designs that celebrated the brand's heritage while giving it a fresh, modern voice that could live comfortably beyond traditional marketing channels.

To create a more immersive brand experience, I extended the illustration system beyond the apparel itself and into the unboxing journey. From custom tissue paper and branded packing tape to supporting packaging elements, every touchpoint was thoughtfully designed to feel cohesive and intentional. By overseeing both the creative development and production-ready execution of the artwork, I helped transform Hormel's merch launch into a fully realized lifestyle brand experience—one that connected with fans long before they ever put on the product.